Ask the Experts
Smart Commercial Landscaping Ideas for Business Success
First impressions are more than skin deep – they are the invisible handshakes between your business and potential clients. What better way to greet them than with thoughtfully designed and inviting commercial landscapes? Whether you’re looking to charm clients, woo customers, or create a more pleasant environment for your employees, a smartly landscaped property speaks volumes about your business.
Let’s go over the key benefits of investing in commercial landscaping, from boosting workforce productivity to enhancing property value. We’ll also provide some creative ideas to enhance your outdoor space, catering to various business needs and property types.
Four Key Benefits of Commercial Landscaping
- Boost Productivity and Concentration – A well-designed outdoor area can serve as a refreshing retreat for employees, leading to increased focus and productivity. A study by Plants at Work revealed that the presence of plants can reduce stress and boost productivity. The research even indicates that concentration levels could rise by as much as 23%. While indoor plants are beneficial, optimizing your available outdoor space to be as green and welcoming as possible can amplify these positive effects even further.
- Attract More Customers – A beautiful landscape not only draws attention but also becomes a talking point, enticing more people to visit your business. A study from the University of Washington’s Urban Forestry/Urban Greening department revealed that shoppers are willing to spend 9-12% more in central business areas featuring a robust tree canopy. Similarly, The National Association of Landscape Professionals reported that properties with superior landscaping can command rental rates up to 7% higher.
- Increase Property Value – High-quality landscaping can significantly improve your property’s value, providing excellent ROI for your initial investment. As a well-planned landscape matures, its value grows over time.
- Enhance Business Reputation – A well-kept and attractive exterior reflects a business that’s organized and reputable. Customers are more likely to revisit businesses that are well-maintained and inviting. Their perception of your company is shaped by the appearance of your premises and staff. A well-maintained outdoor space suggests that you take your business seriously. Since this may be the first thing customers see, an attractive exterior contributes to a great first impression.
Boost Your Business Appeal with These Top Landscaping Ideas
Create a Captivating Entrance
Like a red carpet at a movie premiere, your entrance should roll out the welcome. Use a mix of flowering plants and signage to guide visitors to the entryway. Make it easy to identify and navigate to enhance the visitor experience.
Explore Options with Landscape Lighting
If your business hours extend into the evening, consider accent lighting and pathway lighting. This not only adds to your business’ overall ambiance but also enhances safety and visibility.
Create an Eco-Friendly Space
Given that 80% of consumers prefer eco-conscious brands, according to a study, incorporating sustainable practices like using native plants or installing a rain garden can go a long way in impressing your clientele.
Don’t Forget Your Hardscaping
Hardscaping serves as the structural foundation in most commercial landscaping projects, framing your plants and additional elements. The complexity of the hardscaping can vary based on your goals; it might be as straightforward as a pathway to the entrance or as elaborate as a spacious courtyard for visitors. Pergolas, sculptures, or water features can turn heads and make your outdoor space shine.
Add Color and Character
Get colorful and creative with your choices. Use a variety of colorful flora to make your property pop. Consider matching the plant colors with your brand theme for a more cohesive look.
Showcase Your Building’s Architecture
You can strategically place trees and install lighting to accentuate architectural elements, turning your building into a visual masterpiece.
Create Spaces for Interaction
Incorporate pavilions, benches, and tables to create social hubs. These spaces can double as casual meeting points and employee break areas.
Keep it Native
Using native plants is a smart choice as they’re naturally suited to your local climate and require less maintenance. While exotic plants may look appealing, they often need extra care and may not be as sustainable. Choosing indigenous flora helps your business reinforce the local identity of your company or business, helping connect you with your community. Native plants are naturally acclimated to your area, requiring less upkeep while still looking vibrant.
Strengthen Your Brand Image
Your exterior space can be a powerful branding tool. Use planter colors, furniture, and even a signage to reinforce your brand’s image.
Set Your Business Apart with Exceptional Landscaping
In a time where brick-and-mortar businesses face competition from online outlets, leveraging every asset is important. Smart Dallas commercial landscaping doesn’t just beautify your property; it also gives more reasons for customers and clients to choose you over competitors. It’s an investment that pays off in terms of customer attraction, employee satisfaction, and business reputation.
Turn that open space into your next business advantage today. Partner with Southern Botanical and get access to our full suite of commercial landscaping services.
