Our HistoryIt All Started with a Boy Who Wanted a BikeOur founder and CEO Jason Craven began mowing neighborhood lawns when he was just 12 to earn money for a new bicycle. But his entrepreneurial spirit and exceptional attention to detail kept him going long after he’d bought that bike. By high school, his business had extended well beyond his neighborhood—and beyond what he could maintain alone.After graduating from high school in 1995, Jason founded J.C. Services and hired his first two associates right away. Now, over 25 years later, that company has become Southern Botanical, a Dallas Landscaping Services Company and includes over 400 dedicated team members who share the same devotion to quality that the company was founded upon.View Larger 1989Dreaming BigJason Craven mowed his first lawn for Analee Ashley and earned $15. That year he asked for a Weed Eater as his only Christmas present. His mom couldn’t afford it, so landscape architect John Armstrong covered it. Southern Botanical still works with John to this day.View Larger 1995Starting Our TeamJason graduated from high school and named his burgeoning lawn-maintenance business J.C. Services. He also hired his first team members, Daniel and Francisco Camacho, who are still part of the Southern Botanical team.View Larger 1996Growing with the TimesThanks to the home-building boom, J.C. Services had over 100 customers and was landscaping and maintaining entire neighborhoods. This allowed us to expand from one truck to two.View Larger 1998Southern Botanical Was BornJ.C. Services became Southern Botanical, Inc. Our fleet expanded to three crews and we hired our first account manager. We moved out of Jason’s garage and into our first facility in North Dallas.View Larger 2000Changing DirectionWe shifted our focus to the Park Cities/Preston Hollow area and started expanding our high-end residential landscape construction and maintenance business.View Larger 2004Reinforcing QualityWe launched our year-long weekly training program for frontline employees to ensure consistent quality. We also purchased our first building at 1525 Hinton Street in Dallas.View Larger 2005Recruiting the BestWe enhanced our recruiting efforts with an intern program and college recruitment for leadership roles.View Larger 2007Fueled by InspirationWe began learning from the way great companies like Ritz Carlton and Sewell Automotive deliver consistently superior customer service to their clients.View Larger 2009SMU Dallas 100We hired our 150th employee and were honored to make SMU’s Dallas 100 list that celebrates the spirit, determination and business savvy of local entrepreneurs.View Larger 2011Expanding Our OfferingsWe added commercial landscaping and maintenance to our award-winning portfolio of services.View Larger 2012Leading the WayWe were selected to landscape the George W. Bush Presidential Center, which was the first LEED Platinum facility in Dallas, and worked with renowned landscape architect Michael Van Valkenburgh and the Lady Bird Johnson Wildflower Center. We also began offering tree care to our clients.View Larger 2018Turning Over a New LeafWe opened our beautiful new headquarters at 3151 Halifax Street. We also redesigned our logo and launched our new tagline, The Green Standard.